Chicago's favorite drag family just released an all-natural skincare collection with Beauty Kitchen by Heather Marianna.
If you love drag and haven't heard of the Haus of LaRouge, you're missing out. CeeCee LaRouge, Ki'Arra Ross, KiKi Fierce and Audrina Phoenix are some of the most talented queens I've ever laid eyes on.
The tight-knit drag family is super popular online; their 12,000-member Fans of Haus of LaRouge Facebook group just won Best Online Group at the Candy & Chaun Awards. Recently, they teamed up with my friend Heather Marianna, CEO of Beauty Kitchen, to create a skincare line for their devoted fanbase and beyond.
Read on for my fun interview with Haus members Audrina and KiKi. We talk about their creative process, sex-positivity and more!
For those who are new to the amazing Haus of LaRouge, please introduce yourselves individually.
KiKi Fierce: Hello, my name is KiKi Fierce, or boy name Nico Garcia. I’m the youngest drag queen out of the group - drag years, not real years [laughs] - I’m 28 and I’ve been doing drag for about five years now. I was the third member to be added to the Haus of LaRouge. I’m known for my fierce FX makeup, and teaching people to live a more body-positive and self confident life.
Audrina Phoenix: Hello love, my name is Audrina Phoenix, the newest and fourth member of the Haus of LaRouge. I am 26 years old and I have been embarking on this drag lifestyle for a total of five years. I probably wouldn’t be apart of any of this if it wasn’t for my best friend KiKi Fierce… no literally, she dragged me into this!
What do you think is the “X factor” that makes Haus of LaRouge so beloved?
KiKi: Honestly it’s our compatibility. It’s hard to find a group of friends that you totally connect with; you vibe off of each other and basically can finish each others’ sentences. Image that feeling you have with that one best friend, now times that by four. That’s what we have, we have the same determination and drive to succeed in everything we do. We just get each other, you know?
Audrina: I can honestly say I believe it’s because each of us brings something different to the table, yet we all mend so well together. CeeCee LaRouge is the household mother, and just like any other mother she keeps each of us in check. Performance-wise, she is the “class.” Everything she does is with elegance.
Ki’Arra Ross is the oldest daughter to the household. Just like any other big sister, she looks out for our best interests. [Ki'Arra] is the “Southern” flavor of the group! She always takes you to church. When you see her perform, you can’t help but listen to each lyric to a song, and are mesmerized.
KiKi Fierce is, well, the fierce one of the group. I believe my bestie was a stripper in another life… with a sprinkle of porn star. High kicks, splits and death drops are just a few of her skills. She brings the body confidence and “sex appeal” to the group.
And lastly, Audrina Phoenix; the best thing that’s ever happened to this group of men. Apparently I’m the “bitch” of the group? [Laughs] I’ll take it. My personality is as fiery as my name. I keep it real, and don’t sugar coat a thing. When I perform, I make sure I paint the bitchiest mug and I bring all the “sassy” you could ever hope and dream for. You’re welcome!
You have a new collab collection out with Beauty Kitchen! How did you connect with the fabulous Heather Marianna, CEO of the company?
KiKi: Honestly, it was one of our followers, Autumn. Autumn has been following us for months and months, and one day she told Heather (who is her BFF), “Hey, you need to check these guys out, you will love them.” After some slight stalking… [laughs]... just kidding... Heather watched us, reached out and the rest is history!
Audrina: Me and Heather are the same exact person, just the opposite sex. No, really! Just like Heather Marianna, I myself run my own business and chair. My full-time job is my business: Adam.RiveraHairstylist. [Heather] is an inspiration, because she built a business from the ground-up doing what she loves, and that takes a lot of balls to do. Not to mention, she’s effin' gorgeous. I’m sorry, what was the question...? I just connected very quickly because she’s real. Well, and gorg. She’s killin’ it and everyone should want to be their own CEO of an amazing brand and company.
Describe your initial brainstorming process for the collab.
KiKi: For me, it was all about bringing high-end products for the everyday woman and/or man. We wanted a variety of options, to tackle most common insecurities we have about our skin. From dryness to wrinkles to bags, and more. I believe we accomplished that with this line.
Audrina: Each of us have a different mindset as to what we like, so it actually wasn’t that easy at first. We each came up with our favorite flavors and scents, and Heather came up with the breakdown with products.
CeeCee was bubblegum and margarita, which was put into the body spray and body scrub. Ki'Arra was watermelon. Her scrub polish was named after her boyfriend, who is also a drag queen named China. [Ki'Arra's] scrub was called Fine China.
KiKi is a freak in the sheets, so it only made sense that she got the flavored peach “Bottoms Up” body oil. KiKi’s favorite flavor happens to be peach as well. KiKi also came up with my absolute favorite body spray in "cotton candy." Every time I wear it, my inner bitch is released.
And I love and wear anything coconut scented year-round, so I was the coconut scrub and soak! It reminds me of summer and the beach, so I named it “Life’s a Beach” which could also be a play on words. Just think about it for a second if you don’t get it [laughs].
The fact that your edible, peach-flavored “Bottoms Up” massage oil can also be used as lubricant is very sex-positive. What a multifunctional product! Describe your experience creating it.
Audrina: This was all KiKi Fierce’s idea. She is a proud power bottom! KiKi, I’ll let you take it from here.
KiKi: [Laughs] This was my pick actually. We do a segment on Tuesday nights - family night - called AFTER DARK. This is were we get down and dirty. No subject, no comments, no story is off-limits. You’d be surprised by the amount of freaky followers we have. I wanted to have something that can spice things up. We get so many emails asking, "How can we make sex fun?" And with me, I’m such an openly sexual, sex-positive person - the "I’ll-try-anything-once" kind of person [laughs] - so I wanted something they could bring home to shake things up a little. Making it edible just made it even more amazing. Come on, a massage oil that hydrates and moisturizes the skin, while able to use it as a lube - and then the cherry on top of that is it’s edible - it’s friggin’ amazing!
What’s your favorite item from the House of LaRouge Collection?
KiKi: I would have to say that coconut body scrub! I use it to shave my face, my legs, and my arms. The scent instantly transports you the nearest beach. It is like vacation in a tub. The scent lasts all day.
Is there a message behind the collection?
Audrina: We all celebrate body positivity. We are all thicker gals in drag, and as boys. Unfortunately thin is not always "in," or realistic. We celebrate all shapes and sizes, and wanted something women/men could use and feel amazing about the skin they are in.
KiKi: Me personally, I’m known for teaching our followers how to live a healthy lifestyle with eating properly and exercising. We work so hard on our bodies and mind, that we forget we need to work twice as hard on our skin. So I wanted this to be something natural, organic with a wide variety of options for our followers. Why spend all day eating healthy, working out, mentally getting yourself prepared for everyday life, just to ruin it by coming home and putting junk on your skin. That's a no for me. So it had to have those elements of natural, made in the US, no harsh chemicals... to bring your skin, your body and your self confidence to the highest peak it could be. I work hard on my body, and miss pizza so much! [Laughs] So why wouldn’t I want my skin to be just as healthy?
Progress so far so excited and proud of how far i’ve come! Nothing is going to stop me now!! CANT STOP WONT STOP!! LETS DO THIS!!! #instagay #gayboy #gayswithtattoos #instadrag #instadragqueen #dragqueen #fitness #GymLife #fitnessgoals #gym #29x29 #gaymen #gymmotivation #fitnessmotivation #fitnesslife #fitnessjourney #fitcode #lifetimegym
Did your life in Chicago inspire your collection at all?
Audrina: CHI TOWN REPRESENT! I would say so, we are showing that just because you are not a “Ru girl,” doesn’t mean you can’t make big things happen. We love our city and where we are from so, we are so happy to have had this opportunity as just four drag queens from Chicago.
KiKi: I would say no. I would say my personal life did. From working out, to being the sex-positive person, is what inspired this line.
You unveiled the full line with an exciting livestream featuring Heather herself. How has your fans’ reception of the line been since?
KiKi: Oh my God! First off, can we talk about how gorgeous she looked on camera? Like seriously, let us take a minute to appreciate that. The fans received her so well! Heather’s personality shines just as bright as ours do! She might have a little drag queen inside that petite body.
The fans loved her, we were already getting so many messages about, “She’s down to earth,” “she’s funny as hell,” “she is gorgeous,” “she seems so real,” “she loves what she does,” “you can tell she cares about the customers and her brand,” etc. [Our fans] definitely were shocked that a person like Heather Marianna with such a high-end, successful, worldwide-known company could be so down-to-earth and caring. I mean, come on, she wrote handwritten notes to put in our followers’ packages. If that doesn’t show you the kind of person she is, I don’t know what will.
Audrina: We love our followers, and we are just blown away with the response. We get Snapchats and posts on Facebook daily of everyones’ products arriving. Everyone is excited, as it is our very first skincare collaboration. This would have never been possible.
Finally, if you could only describe the Haus of LaRouge collection in ONE word, what would it be?
KiKi: That’s easy, “FIERCE!”
Audrina: I would say, “ACCEPTANCE.” Acceptance is the key to truly be free. We all are very open-minded, and a very accepting household. Happy Pride Month!
Shop the Collection
Gagged? You can order from the Haus of LaRouge Collection at BeautyKitchen.net!
Write "DerekPlease" in your order notes for a special free gift.